CHALLENGES AND ISSUES IN DEVELOPING UKRAINIAN STUDENTS’ FINANCIAL LITERACY AND ENTREPRENEURIAL SKILLS

Abstract

The article deals with the actuality of a problem of the development of students’ financial literacy and entrepreneurial skills as key life competencies in the context of European integration and education reform in Ukraine. The purpose of the study is to identify innovative teaching methods of the development of students’ financial literacy, entrepreneurial skills, and consumer culture, which will contribute to the formation of a competitive person (Homo Economicus) under market economy conditions. The main principles and approaches (competence, personal oriented, and gender) of the financial education of students are methodologically determined. The role of partnership between a family, educational establishment, and business for the development of Ukrainian students’ financial literacy and promotion of entrepreneurship education is revealed. An effective training kit (a programme “Financial Wisdom of Family Pedagogy” and a manual “Open Family Studios: “Financial Wisdom of Family Pedagogy”) taking into account the Ukrainian economic mentality and family educational potential are developed (within the framework of the project “Financial Sector Development Program (USAID/FINREP-II)”.