Стратегії і тактики перекладу політичної персуазивності як засобу міжкультурного впливу

Abstract

У статті з’ясовано специфіку функціювання стратегії персуазивності в політичному дискурсі як засобу міжкультурного впливу й проаналізовано особливості їх відтворення в перекладах українською мовою. Запропоновано власну схему використання стратегій персуазивності в політичному дискурсі, у якій основними визначено інкризивні та дикризивні стратегії, а також стратегії персуазивної інтенції (переконання). Подано приклади використання цих стратегій Дональдом Трампом під час телефонної розмови з Володимиром Зеленським улітку 2019, а також проаналізовано їхній переклад засобами української мови.

В статье рассмотрена специфика функционирования стратегии персуазивности в политическом дискурсе как средства межкультурного влияния и проанализированы особенности их воспроизведения при переводе на украинский язык. Предложена собственная схема работы стратегий персуазивности в политическом дискурсе, в которой основными определены инкризивные и дикризивные стратегии, а также стратегии персуазивной интенции (убеждения). Приведены примеры использования этих стратегий Дональдом Трампом во время телефонного разговора с Владимиром Зеленским летом 2019, а также проанализирован их перевод средствами украинского языка.

With the development of technology, communication tools and information space in general, the need to interpret such a seemingly simple concept as language is changing. Language is not just a unique tool of communication between people, but also a means of influencing the listener, rhetoric and the ability to speak correctly being determined as the key to success. Strategies of persuasion are a form of social influence, a set of verbal and non-verbal manipulations that affect our thoughts, attitudes and worldviews and are capable of changing our behaviour and activities. Thus, various PR services and marketing companies use the strategies of persuasion, but political texts have indisputably proved their dominance in the implementation of mass influence. There is a correlation between strategies and tactics, within the scope of influence, and in the way they are used in political discourse. The article presents our own scheme of application of persuasion strategies found in the political discourse and identifies three main strategies. The application of the scheme is shown on the basis of Donald Trump’s phone conversation with Volodymyr Zelenskyi. Purpose. The purpose of the article is to determine the strategies and tactics of persuasion, ways of its translation and visual representation in the political discourse. Methods. Among the theoretical methods employed in the research are the method of analysis, systematization and generalization of linguistic literature, a set of empirical methods including the method of observation, conceptual-interpretive method, contextual, and component methods. Наукові записки ВДПУ імені Михайла Коцюбинського 254 Results. Having analysed Ukrainian and foreign literature, we clarified the meaning of the concept of the strategy of persuasive influence in the political discourse. Based on the theoretical material we created our own scheme of application of persuasion strategies in the political discourse and identified three main strategies. It has been determined that Donald Trump uses both increase and decrease strategies of persuasion to implement mass influence. We also traced the level of adequacy of reproduction of the semantic and stylistic structure of the original text, and thus the level of mass influence and manipulation. Originality. The article provides a new scheme to perform linguistic and pragmatic analysis of political speeches in both source and target languages, which allows us to consider strategies of persuasiveness from the perspectives of various sciences such as linguistics, translation studies, political science, psychology, sociology etc. Conclusions. Taking into account the active application of the persuasion strategy and public demand for understanding the means of application of mass influence, we believe that this topic needs in-depth theoretical and practical study. Despite the fact that in this research we are interested only in political texts, we believe that the strategies of persuasiveness have a much wider scope, and the scheme that we created and described is used at different levels of the information field. The prospect of further research in this direction is to improve an integrated approach to the analysis of debates and speeches through the prism of various methods of discourse analysis, as well as creating an in-depth theoretical basis for translating the media, including persuasiveness.